{"id":381,"date":"2023-02-02T16:25:00","date_gmt":"2023-02-02T15:25:00","guid":{"rendered":"https:\/\/www.lippi.fr\/60ans\/?p=381"},"modified":"2023-02-02T09:09:19","modified_gmt":"2023-02-02T08:09:19","slug":"lippi-se-reinvente-et-arbore-une-nouvelle-identite-de-marque","status":"publish","type":"post","link":"https:\/\/www.lippi.fr\/60ans\/2023\/02\/02\/lippi-se-reinvente-et-arbore-une-nouvelle-identite-de-marque\/","title":{"rendered":"LIPPI se r\u00e9invente et arbore une nouvelle identit\u00e9 de marque !"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">A l\u2019occasion de notre 60e anniversaire, LIPPI se r\u00e9invente et d\u00e9voile sa nouvelle identit\u00e9 visuelle : LIPPI l\u2019esprit libre devient LIPPI Enchanter l\u2019habitat ext\u00e9rieur.&nbsp;<\/h4>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Cet anniversaire marque <strong>un cap symbolique<\/strong> : cr\u00e9er de nouveaux espaces, ouvrir de nouveaux horizons, lib\u00e9rer l\u2019imagination. Une marque devenant ainsi le guichet unique de tout projet d\u2019am\u00e9nagement ext\u00e9rieur.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 60 ans, LIPPI dispose d\u2019un socle solide et d\u2019une expertise reconnue dans <strong>le domaine de la d\u00e9limitation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nous accompagnons nos clients<\/strong>, qu&rsquo;ils s\u2019agissent de particuliers, professionnels ou collectivit\u00e9s, au-del\u00e0 de leurs besoins fonctionnels en les aidant \u00e0 imaginer, concevoir et r\u00e9aliser leurs projets d&rsquo;am\u00e9nagement ext\u00e9rieur. Notre dynamique est marqu\u00e9e par des ambitions renouvel\u00e9es : une nouvelle proposition de valeur, une nouvelle tonalit\u00e9 et donc une nouvelle image.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En combinant le talent de l\u2019agence <a href=\"https:\/\/www.6degres.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">6\u00b0Designers<\/a> et d\u2019une dose d\u2019audace, nous avons choisi une image de LIPPI <strong>fid\u00e8le \u00e0 ses valeurs et \u00e0 sa personnalit\u00e9<\/strong> : proche de ses clients, enthousiaste, optimiste et facilitatrice dans chaque projet d\u2019am\u00e9nagement ext\u00e9rieur.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/ofEfskfmxls\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00catre au plus pr\u00e8s de nos clients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour tout type de projet de d\u00e9limitation ou d\u2019am\u00e9nagement ext\u00e9rieur, LIPPI se place <strong>\u00e0 c\u00f4t\u00e9 de ses clients<\/strong> et les accompagne <strong>de la conception \u00e0 la r\u00e9alisation<\/strong> de leurs projets. Ainsi, la typographie scripte du logo symbolise l\u2019importance de l\u2019aspect humain de la relation entre LIPPI et ses clients.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enchanter l\u2019habitat ext\u00e9rieur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arbor\u00e9 sur un feuillage flou en mouvement, qui <strong>symbolise l\u2019ext\u00e9rieur<\/strong> dans son sens g\u00e9n\u00e9rique, le nouveau logo est accompagn\u00e9 de sa tagline \u00ab Enchanter l\u2019habitat ext\u00e9rieur \u00bb. Cette derni\u00e8re met en avant notre vocation d\u2019accompagner chacun de nos clients dans leurs projets : <strong>des projets \u00e0 leur image, \u00e0 leur envie, \u00e0 leurs besoins<\/strong>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le mot \u00ab<em> enchanter<\/em> \u00bb signifie remplir d\u2019un vif plaisir, satisfaire au plus haut point.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quant au mot \u00ab <em>habitat<\/em> \u00bb, il repr\u00e9sente l\u2019ext\u00e9rieur, l\u00e0 o\u00f9 la vie est pr\u00e9sente.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"www.lippi.fr\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5.png\" alt=\"\" class=\"wp-image-398 size-full\" srcset=\"https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5.png 810w, https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5-300x300.png 300w, https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5-80x80.png 80w, https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5-768x768.png 768w, https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5-36x36.png 36w, https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5-180x180.png 180w, https:\/\/www.lippi.fr\/60ans\/wp-content\/uploads\/2023\/02\/Logo-LIPPI-carre-5-705x705.png 705w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Rendez-vous sur notre<a href=\"http:\/\/www.lippi.fr\" target=\"_blank\" rel=\"noreferrer noopener\"> nouveau site web LIPPI<\/a> !<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion de notre 60e anniversaire, LIPPI se r\u00e9invente et d\u00e9voile sa nouvelle identit\u00e9 visuelle : LIPPI l\u2019esprit libre devient LIPPI Enchanter l\u2019habitat ext\u00e9rieur.&nbsp; Cet anniversaire marque un cap symbolique : cr\u00e9er de nouveaux espaces, ouvrir de nouveaux horizons, lib\u00e9rer l\u2019imagination. Une marque devenant ainsi le guichet unique de tout projet d\u2019am\u00e9nagement ext\u00e9rieur. Depuis 60 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marque"],"_links":{"self":[{"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/posts\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":17,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":403,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/posts\/381\/revisions\/403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lippi.fr\/60ans\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}